5 Benefits of Being a Podcast Guest

I bet that if you had the opportunity to speak to thousands of small business owners from your target audience, you wouldn’t pass it up, right?

Here’s a secret:

Being a guest on a podcast, whether big or small, is the perfect way to do just that.  

Unfortunately, too many business owners miss this opportunity because they don’t know precisely how massive podcast guest benefits are.

No matter what industry your business may serve, hundreds of podcasters are talking about the exact topics that your audience is interested in. There is an opportunity for your company to be the expert that they want to hear from.

Especially if you’re a local small business: Let your community know that you’re the go-to expert in your field.

In 2021, there is a podcast for everything. According to Podcast Insights, there are nearly 1 million podcasts, with over 30 million episodes.

The fact is, podcasts have begun to take the place of radio, and that creates several unique advantages.

Highlight your expertise and build respect within your industry and community

Podcast hosts tend to invite guests who can present valuable content to share with the show’s target audience.

If you’re articulate and interesting and can offer listeners insights and tips, then a podcast is the perfect place for you to gain respect from potential customers and leaders in your industry.

Broaden your exposure to an engaged audience. 

Another benefit of being a guest on a podcast is that you’re broadening your brand’s exposure to a captive audience.

Regular podcast listeners tend to be highly-targeted individuals with specific tastes who regularly listen to their favorite shows. 

Just by appearing on one show, you can gain exposure to a new audience and bring awareness to your brand.

Plus, if you bring value to the podcast’s topics of interest, their listeners will likely share the episode with their friends.

Do you see how you’ve expanded your exposure exponentially? (how’s that for alliteration for you? I’m a public speaker; what can I say?)

Bear in mind, the number of downloads and listens will vary on the size of the podcast’s following. Still, it’s important to remember that even smaller podcasts have very-specific audiences.

Let me explain.

If the episode that you’re a guest on connects with ten listeners on an extremely-focused topic, it still has the potential to generate word-of-mouth interest, just like a top podcast on Google Play or Spotify.

If the episode that you’re a guest on connects with ten listeners on an extremely-focused topic, it still has the potential to generate word-of-mouth interest, just like a top podcast on Google Play or Spotify.

Plus, Spotify is becoming a podcasting powerhouse!

Because podcasts can be shared instantly and listened to on the go, it’s possible to woo audiences and generate interest, just like the big shows, only on a smaller scale.

Develop a real and personal connection with listeners.

Podcasts are close and personal. They allow you to share challenges and successes that you’ve experienced to show off your thought leadership.

Thought leadership is “where you tap into the talent, experience, and passion inside your business, or from your community, to consistently answer the biggest questions on the minds of your target audience on a particular topic.” – Source: Marketing Insider Group.

Plus, podcasts leverage the power of personification (there’s more alliteration for you.)

Remember thought leadership from above?

By hearing an intimate conversation on relevant topics from your unique perspective, a show’s listeners can feel like they know a business leader or CEO of your brand.

Recently, I did a podcast interview with Woody Overton, host of Real Life Real Crime on Local Leaders: The Podcast.

Woody’s audience is huuuuge and expands all over the globe. So, obviously, it’s difficult for all of his fans to get to know him up close and personal (although you can get a phone call from Woody by being a Patreon member).

When Woody was on the show, he was able to comfortably chat with me and our audience about topics he wouldn’t be able to on his podcast just because of the two different topics and audiences that we have.

By being a guest on my show, Woody was able to connect with podcast fans in Livingston Parish who may not be familiar with his show.

Gain excellent content for all of your channels

By appearing as a guest on a podcast, you’re also producing content that you can use on your social media properties, website, and any other avenue you utilize online.

Sure, podcasts are spread across platforms like iTunes, Spotify, Google Play, and more, but it doesn’t stop there.

There are numerous ways that you can share podcast content after it’s recorded.

For instance, you can share links to the show you’re a guest on in blog posts on your website.

Have your web developer embed the show audio or video for a little added SEO boost.

Don’t forget about social media!

Share the episode that you’re a guest on to all of your social media channels. Let the world know!

You could pull quotes and clips from the show and then expand on the topics discussed in the interview.

Boost your brand’s sales

Public Relations and sales go hand-in-hand. Media exposure draws attention and allows you to even the field with companies that spend millions on advertising.

Speaking of advertising learn the benefits of advertising on a podcast in my recent article.

Stories and personal experiences, by their nature, offer more credibility than ads.

  • They’re more personal.
  • They’re more powerful.
  • They’re more profitable.

Given the increasing popularity of podcasts, now is the perfect time for you to consider being a guest on an episode.

By being a guest on a podcast, you will:

  • Build your credibility
  • Foster new connections
  • Generate excellent content.
  • Have fun

Plus, who doesn’t like to talk about themselves for an hour or so?

As a guest, you can become an inspiration by educating, leading, and sharing your knowledge and expertise.

Let’s hit the record button now.

Do you want to be a guest on a podcast? We can help. Connect with us to learn how we can help you expand your reach by appearing on our show.

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