Being a guest on a local podcast is one of the best ways to get your name out there. If you’re a small business owner, it’s a great way to increase your brand’s awareness.
If you’re an expert in your field, it’s a great way to increase your visibility and make people aware of your work.
Here are ten tips to help you become a guest on a local podcast. Podcasters are always looking for potential guests, so it’s a great way to get your name out there.
So keep reading to learn how to become a local podcast guest.
Find a podcast that is in your field of expertise.
By doing some research on iTunes, Google Play, Spotify, or YouTube, you can find podcasts in your field of expertise. Once you’ve found a few podcasts, you’ll want to learn more about the hosts and the show itself.
What are the benefits of being a guest on a podcast in your field of expertise:
- Drives traffic to your website and increases followers.
- Opens up new opportunities for you to work with people in your field.
- Gives you a chance to talk about your company, business, and industry.
- Brings people from other parts of the world interested in what you have to say.
Do your research.
Before you start your guest appearance, you need to do some research. You don’t want to go on uselessly for several minutes if the audience doesn’t know about what it is that you’re talking about.
This means looking up past guest appearances and checking out who else has been interviewed so far on the show. You’ll also want to learn more about the show’s audience and how you can appeal to them.
Research the show’s audience
Podcasts can have very specific audiences that are very different from each other. When you’re guest speaking on a podcast, you want to make sure that you know who their audience is and what it is that they like.
This way, you can impress their regular podcast listeners and generate interest for your own business.
Topics discussed can vary from broad subjects to very specific niches.
Some podcasts have an existing engaged audience that is only interested in an extremely focused topic, so make sure that you know what the podcast is about before agreeing to be a guest.
Find relevant topics for which you can be an expert guest and an excellent resource.
Related Reading: 5 Benefits of Being a Podcast Guest
Research the show and previous podcast guests
Make sure that you find out as much information as possible about the show and its past guests. If they have a website, check it out and listen to some of their episodes.
Make sure they invite guests so that you’re not wasting your time.
If they allow for guests, look at who else was a guest on the show, what positions they hold in the industry and any connection with your own company or career.
Nearly every podcast host has a page on their website that tells you more about them and gives you information on how to get in touch with them. Make sure that you look into the podcast host to see what they’re all about and whether or not they’ll be a good fit for your guest appearance.
The main point is to do your research before contacting anyone about appearing on a podcast.
Learn more about the podcast interview format
Some podcasts have a more casual interview format, while others are more formal. You’ll want to adjust your interview style to match the podcast you appear on.
Many hosts want to provide their podcast listeners with a more intimate conversation, while some just comfortably chat with their podcast guests.
It’s essential to get a feel for how the host interviews their guests to prepare your responses accordingly. This will help you make the best impression possible when speaking with the podcast host and their listeners.
What are the benefits of researching the show and their previous guests?
- You can find out if there is an interest in what you have to say.
- It gives you more knowledge about the company that hosts the podcast.
- It helps you learn what type of content is covered by the show
- You can see what kind of podcast guests they’ve had before, which will give you an idea of your fit with the show
Prepare your pitch
When you’re preparing to be a guest on a podcast, you need to have a great pitch. Your pitch should include your idea of the discussion, what you want it to focus on, and why your company or business is interesting.
What are the benefits of having an excellent pitch?
- You can start building relationships with other people in your field of expertise.
- You’re able to let the producers of the show know what you want to talk about.
- You can convey your expertise and passion for the podcast’s topic.
Make a list of why you would make a great guest.
Make a list of all the reasons that you should be on the show.
- Why do people watch this particular podcast?
- What can your voice add to it?
- How does your company fit in?
- How would being a podcast guest help increase sales or online presence for your company?
Contact the podcast hosts.
Once you’ve created your pitch, it’s time to contact the host of the podcast. You can usually find their email address or contact information on their website.
Method 1: Contact the host via telephone.
If you cannot find contact information online, or if contacting them via email has failed, try connecting with the podcast host by phone call.
Explain why you would make a great podcast guest and how their podcast audience would benefit from your services.
Make sure you have your pitch prepared beforehand so you can drop it on them immediately!
Method 2: Contact the host via email.
If you already have their email address, writing them a brief email is a great way to contact a podcast host.
In your email, include your pitch for appearing on their show and give it an enticing headline that will entice them to open up the message!
Method 3: Contact the host in person.
Meeting the host in person is a great way to make an impression and show them that you’re serious about appearing on their podcast.
If you live near the city where the podcast is based, try to schedule a meeting with the host!
Method 4: Contact the hosts through social media.
Many hosts actively use their social media channels to promote their podcasts and connect with listeners. You can find their social media handles on their website or by doing a quick Google search.
You can send them a message on Twitter, Facebook, or Instagram and introduce yourself as a potential podcast guest!
Method 5: Contact the host through their website.
Many podcast hosts have a contact form to book guests on their website. Some even have a particular podcast booking platform like Zoho or something similar.
Either way, they’ll likely have some way to help them get great guests like you!
What are the benefits of contacting the host?
- You’re able to introduce yourself and your company.
- You’re able to let them know that you’re interested in being a podcast guest.
- You can find out if they have any other guests in your field that you could co-guest with.
- You might be able to give them a list of reasons why their target audience would love you as a guest on their show!
- You’ll already have a personal connection with the podcast’s hosts.
What are some common mistakes that people make when contacting the host?
- Sending an impersonal message without introducing themselves.
- Not doing their research and not knowing who the host is or what the podcast is about.
- Not having a prepared pitch to send to the host.
- Bombarding the host with multiple requests to be a guest on their show.
- Being persistent after the initial contact and trying to contact the host in multiple different ways.
What should you do after you’ve contacted the host?
After you’ve contacted the host about your interest in being a potential guest, it’s best to sit back and wait for a response. Here are some tips to increase your chances of success.
Be patient! Hosts are busy people and might not be able to get back to you right away. Smaller podcasts may operate with a smaller audience and can have many potential podcast guests contact them, so it might take a little longer for them to get back to you.
If you haven’t heard back from the host within a few weeks, try emailing or contacting them again through social media.
If you still don’t hear back, it might be time to move on and find another podcast to gain exposure for your business!
Make sure you’re following their guidelines for submission! Some hosts might have specific requirements for content or length of messages. Make sure you’re abiding by their rules before contacting them!
Ensure your pitch is to the point and compelling enough to get them interested in you as a guest. They should be left wanting more after reading your email.
To be a successful guest on a local podcast, you must make a good impression with the host.
Explain to them how you can present valuable content. Podcast content creators are always looking for exciting and new perspectives to share with their audience.
Keep reading to learn how to be ready for your upcoming appearance on a local podcast.
Be prepared to talk about your business.
When you are on a podcast, the host will want to know more about your business. They will ask questions about what you do, how you got started, and how you’ve been able to grow your company.
Be prepared to answer these questions and offer up an idea about what you think your target market needs.
What are the benefits of being prepared?
- You’ll have an idea of what the host might ask you.
- Being prepared will make your podcast interview more confident and effective.
What are some common mistakes that people make when preparing for their interviews?
- Not doing any research into the podcast or its host to familiarize themselves with them beforehand.
- Not preparing any questions to ask the host during the interview.
- Not having an idea of what they want to share with the audience about their business.
- Not preparing for potential questions that the host might ask them. Being unprepared can make you look unprofessional and don’t care about the interview.
Be yourself and have fun.
The show hosts are there to have a conversation with their guests, not just ask them questions from a list or script that they have been provided.
Be yourself and remember that this is an excellent opportunity to grow your company’s visibility.
Remember, podcast interviews are meant to be fun, so enjoy yourself!
Don’t forget to promote yourself after the show.
Remember that you are in control of your brand, whether it is personal or business-related.
If you were a guest on a podcast, make sure to take advantage of all the marketing opportunities you have created for yourself.
Post pictures and videos from the show on your social media channels, write a blog post about your experience and feel free to send out a press release.
If you’re in any Facebook groups, be sure to post about the podcast there, too!
Send a thank-you note.
After the show, take the time to send a thank-you note to the host or producer of the podcast.
Thank them for having you on their show and allowing you to share your story.
What are some other ways to show your appreciation?
- You could also send them a small gift, such as a book or a thank-you card.
- Highlight them at your next company event or add them to your newsletter.
Follow up after the show.
After the show has aired, it’s a good idea to follow up with the host or producer and see if they have any feedback for you.
Ask them if there is anything you can do to help promote the show and if there are any other ways that you can be involved.
Continue to be a guest on other podcasts.
If you enjoyed being a guest, don’t stop there! Continue appearing on their show and try out other podcasts too!
Keep providing your target audience with valuable content, and remember what made them interested in learning more about your business in the first place.
The more shows you do, the more visibility you have for your business and the more opportunities that come your way.
Consider starting your own podcast.
If you enjoyed being a guest on other people’s podcasts, It might be time for you to enter the podcast world.
Podcasts are an excellent way to share your story, your thoughts on business and hear from other entrepreneurs.
Small businesses with a podcast are killing it!
A survey of 300,000 podcast listeners found that 63% of people had bought something a host promoted on their show. The same study also revealed that 71% said they’d visit a sponsor’s website, while 63% admitted they’d consider a new product or service advertised on a podcast they’re listening to.
Having your own podcast can get your brand in front of a new audience and help boost your brand recognition and gain respect in your niche.
For more information on the benefits of starting your own podcast, read our recent article.
Consider being a sponsor for a show.
As your business grows, you may be able to afford to be a sponsor for the podcast.
When you are a sponsor, you have the opportunity to run ads throughout the show and gain more exposure. It’s a great way to keep yourself top-of-mind with your target market as well as reach new potential customers.
Following this list of ways to become a guest on a local podcast sets you up for success.
By being prepared and following up, you can make the most of your appearance and help to promote the show that you were on. And who knows, you may impress listeners enough to get a few leads.
If you’re interested in being a guest on Local Leaders: The Podcast or becoming a sponsor, don’t hesitate to get in touch with us at email@example.com
Learn how to become a guest on Local Leaders: The Podcast, in which Jim Chapman interviews guests about their experiences in being leaders in the local Denham Springs, LA business community and surrounding areas.